Martin is now in his 30th year in the beer industry. Having previously worked in a variety of commercial and strategy roles at multinational brewers AB Inbev and Carlsberg Martin moved into Craft beer in 2017. He now runs Laine Brew Co, a successful brewery that's part of a group of companies including Laine Pub Co and Punch Pubs. Martin also owns and runs a small sideline business which sells craft beer direct to consumer via the All About The Beer website.