Annica Wainwright is a former restaurant critic, behavioural science student, and quite possibly the biggest Menu Geek in the world.

Her company, 2Forks, helps hospitality businesses create better customer experiences and drive more sales through research-based menu engineering.

Over the past ten years, she’s helped develop killer menus for brands including Dishoom, Pizza Pilgrims and Rosa’s Thai.

At MA Leaders Club in Glasgow, she'll be showing us how to limit the impact of rising costs with clever menu engineering.

If anyone is staying in town after the conference, note that Annica will also be hosting a full-day Menu Engineering Workshop in Glasgow on Friday the 19th of June. More details here: https://portal.dubsado.com/public/form/view/646b8c02790b1574f15db9ef