Tickets

Next Event: 8th October 2025, Revolución de Cuba, Queen Street, Norwich, UK

Our third and final MA Leaders Club event of 2025 lands in Norwich on Wednesday 8 October. We'll be bringing together pub operators, industry innovators and expert speakers for a day packed with insight, inspiration and practical advice to power your business into 2026, in a city that famously offers a pub for every day of the week.

After a day of thought-provoking talks and actionable takeaways, we’ll hit the streets for our ever-popular study tour, exploring the best that Norwich’s eclectic pub and bar scene has to offer. It’s the perfect chance to connect with peers, discover new ideas, and see what's working well in one of the UK's finest pub cities.

Please note: Only multi-site pub owners and operators are eligible for the MA Leaders Club and our events. If you are accepted into the MA Leaders Club, you'll need to buy your tickets to attend the event below.

MA Leaders Ticket

£55.00

Qty

MA Leaders Club - 8 October 2025 - Norwich

*Please note: Session times are subject to change on the day.

Welcome

Introduction presented by The Morning Advertiser's editor Ed Bedington.

Scene Setter

We hear from three local operators on what’s shaping the Norwich and wider East Anglian market and where the opportunities are, with Anglian Country Inns Cliff Nye, multiple operator Marcus Pearcey and award winning operator of the Murderers Philip Cutter.

M&A Action

Alix Partners Craig Rachel explores the impact of economic turbulence on the pub and bar sector and how that’s impacting on investment and M&A activity.

Tipping Point

With the debate raging around charging a service charge at the bar, what’s the view of the room around service charge challenges?

Morning Break

TBC Panel Session

More information TBC

The Smart Bar

How can technology improve your drinks offer, boost your quality and sustainable credentials while cutting waste? Curtis Paxman of Brewfitt gives a run down on some of the ways operators can embrace next generation tech for their business.

Pre-Budget Analysis

With the budget around the corner, we take a look at what the pub and bar sector can expect from Government and how we should be handling it. With Steve Alton, Chief Executive Officer at BII.

Lunch

Licensing Update

With the proposed changes to the licensing regime in the works, Poppleston Allen’s Elizabeth Varley provides an overview of everything you need to know about the new rules.

Women in Beer

More information TBC

The Next Gen Pub

Publican Award winners and pubco innovator Laine is rebuilding its pub estate for the next generation. We hear from MD Russ Danks on how their achieving that dream.

Study Tour Venues

The Murderers (2 - 8 Timber Hill, Norwich NR1 3LB)

The Murderers (officially The Gardeners Arms) is one of Norwich’s oldest pubs, dating back to the 16th century and famed for its cosy nooks, real ales, hearty food, and lively atmosphere. Nicknamed after a tragic 1895 incident, it’s now celebrated as an award-winning sports pub that blends rich history with a vibrant community spirit.
Mr Postle's Apothecary (2 Upper King St, Norwich NR3 1HA)

Mr Postles' Apothecary is a quirky, chemistry-themed cocktail bar and restaurant with immersive 1820s decor, inventive “potion-style” drinks, and house-made, European-influenced food in a vibrant, welcoming atmosphere.
Butcher Bhoy (10 Exchange St, Norwich NR2 1AT)

Butcher Bhoy is a vibrant Irish bar famed for serving what many locals call the best pints of Guinness in Norwich, paired with juicy burgers, live music on weekends, and an energetic, friendly atmosphere.
Belgian Monk (7 Pottergate, Norwich NR2 1DS)

Tucked into the historic lanes of Pottergate, The Belgian Monk is a charming Belgian-style bar and restaurant that’s been delighting locals and visitors since 2000 with its rustic ambience, classic moules-frites, hearty Flemish-Northern French fare, and over 45 carefully curated Belgian beers - some exclusive - served in their matching glassware.