Yasha has spent the last 20 years investing in and helping consumer businesses build valuable brand legends - iconic household brands that consumers love. He has helped to grow the likes of Flat Iron, Loungers, Hickory’s, Be At One, and Yard Sale Pizza, alongside non-hospitality brands such as Bloom & Wild, Mindful Chef, Propercorn, and Ancient + Brave.

As part of the team at Piper, Yasha leads on investments of £5-25m into the UK’s leading brands that are driving consumer behaviour change.