Saxon is Partner and national Head of Leisure & Hospitality at RSM UK, where he leads the firm's sector strategy and advises businesses across the leisure, hospitality and wider consumer markets landscape.

He works closely with operators, investors and lenders, helping businesses navigate changing market conditions, identify growth opportunities and respond to evolving consumer expectations.

From fast-growing independent businesses and private equity-backed brands to large multi-site and international groups, Saxon supports organisations at every stage of their growth journey, bringing practical insight, strategic perspective and industry expertise that goes beyond the numbers.

Passionate about innovation and the future of the sector, Saxon has a particular interest in changing consumer behaviours, experiential leisure, competitive socialising and the role technology plays in shaping customer experiences and business performance.

A recognised industry commentator in national and trade media, Saxon brings a market-wide view to the specific challenges facing pub and bar operators, including what the latest consumer data is really telling us about demand in 2026.