Louise Maclean is the Business Development Director for Signature Pubs and Cold Town Beer, leading commercial growth, partnerships and brand development for the hospitality group. With extensive experience in sales, marketing and operations, she has played a key role in expanding both brands while driving innovation and customer engagement. Louise is also a Director of the Scottish Hospitality Group, where she works alongside industry leaders to support collaboration, advocacy and positive change within the sector. Recognised as a respected voice in hospitality, she regularly appears as a BBC spokesperson on industry matters, providing insight on trends, challenges and consumer behaviour. She is passionate about people, hospitality and creating exceptional guest experiences.