Dale Lord is the co-founder of That Beer Place, a multi-award-winning independent bottleshop and craft beer bar in Chester. He’s obsessed with great service, warm welcomes, authenticity, hops, cider apples, glassware… and data.

With 25+ years as a data scientist, he’s baked data-led thinking into the business from the start, using machine learning and AI to understand demand, make smarter buying decisions, and streamline the behind-the-scenes stuff. All without losing the personality (or the chat at the bar) that makes hospitality so special.

As part of The Morning Advertiser’s Leaders Club panel on “AI Futures”, Dale brings a down-to-earth operator’s view, alongside technical expertise, on where AI can genuinely help hospitality… and where it should stay firmly in its box.