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MA Leaders | 7 March 2024, Liverpool

The MA Leaders will be heading north to Liverpool to see what one of the UK’s most dynamic hospitality scene has to offer.

As well as getting a flavour of how the Merseyside market is booming post-Covid, we’ll be hearing from some great speakers, including Stonegate’s Marketing Director James Metcalfe who’ll be talking digital.

We’ll be looking towards the future with Admiral CEO Chris Jowsey and Laine MD Russell Danks.

Financing is challenging in the current environment, but we’ll be taking a look at what you can do, and need to do, to unlock investment capital, and we’ll be hearing from some operators coming into the sector, including Oisin Rogers of the Devonshire in Soho, on what’s inspiring them to come into a market while others are exiting.

We’ll be taking a dive into cask beer, and how pubs can revitalise their offer on what should be a unique selling point for our industry, and we’ll be taking a look at how we can improve our recruitment practices to attract the next generation of employees and sector leaders.

Please RSVP for the upcoming MA Leaders Club event in Liverpool by clicking the button below.

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Please note: Only multi-site pub owners and operators are eligible for the MA Leaders Club and our events.

Previous Agenda | MA Leaders Club Bristol,  13 September 2023, The Stable

Venue: The Stable, Canon's Road, Bristol, BS1 5UH

  • Welcome | 10:30am

  • Scene Setter | 10:35am - 10:55am

    We get under the skin of the Bristol pub and bar scene with local operators sharing their insight into the market.

  • Remote & Overseas Recruiting | 10:55am - 11:15am

    With the challenges of staffing becoming ever more difficult and the EU pipeline remaining shut down, operators will need to look further afield to recruit fresh talent. Chris Cartledge from Provenance Inns has set up an operation to select and supply overseas staff with great success and shares his advice on how to handle it.

  • Engagement and Retention | 11:15am - 11:35am

    It's not just recruitment that's important, it's holding onto the staff you've got. We'll be hearing from top operators on how they're putting measures in place to keep staff happy, and in place.

  • Break | 11:35am - 12:00pm

  • State of the Nation | 12:00pm - 12:20pm

    A panel of top operators will share their insights and experience in the current market. Where do they see the opportunities for growth, and how are they tackling the challenges we're all facing.

  • The Now and Next of the Pub Market | 12:20pm - 12:40pm

    Blonnie Whist will share highlights from the hotly anticipated Lumina Intelligence Pub Market Report and set out the latest consumer, menu and operator trends that are driving growth. With rising inflation and the cost of living crisis, she will take a deep dive into how the channel is performing this year and forecast how it will fare for 2023.

  • Table Workshop: Community Engagement | 12:40pm - 13:00pm

    With challenging times ahead, it's never been more important to cement your operations at the heart of the communities you serve. You'll be discussing and sharing your insight and experiences on how you connect.

  • Lunch | 13:00pm - 14:15pm

  • Counter Terrorism and You | 14:15pm - 14:35pm

    With the Counter-Terrorism Bill going through Parliament, the UK’s former Counter-Terrorism National Co-ordinator Nick Aldworth will talk through the legislation and how it may affect licensed premises from 2024.

  • Tracking the Love for the Pub | 14:35pm - 14:55pm

    We all love pubs for different reasons and certainly some pubs receive more love than others. CGA’s new PubTrack consumer research asks consumers detailed questions about their visits to specific local pubs to measure this. This not only provides a top line view of what today’s consumers love about their pub experience, but more insightfully, how this differs by area, pub type, pub company and tenure. This presentation will examine this and provide suggestions for how pub operators can ensure long lasting love for their pubs.

  • Learning to Listen | 14:55pm - 15:15pm

    Leading pubco Marston’s has created a continuous listening culture, where regularly seeking the views of its people helps the company to understand strengths and where its focus needs to be, enabling managers to take action, drive engagement and motivation. Jo Bradford, head of communications and engagement, will outline how they’ve implemented this and what the benefits have been.

  • Study Tour Start | 15:15pm